- Extensive Reach: Google is the most widely used search engine, allowing your ads to reach a vast audience actively searching for products or services like yours.

- Targeted Advertising: With Google Ads, you can target specific keywords, locations, and demographics, ensuring your ads are shown to users who are most likely to be interested.

- Measurable Results: Google Ads provides comprehensive analytics, enabling you to track the performance of your campaigns in real time and make data-driven decisions for optimisation.

- Immediate Results: Unlike organic search strategies that take time to build momentum, Google Ads can drive traffic to your website almost immediately after your campaign goes live.

- Enhanced Brand Visibility: Google Ads positions your business at the top of search results, increasing your visibility and credibility, especially for local searches.

- Remarketing Opportunities: Reach users who have previously visited your website through remarketing ads, reminding them of your products and encouraging them to return.

- Integration with Other Google Services: Seamlessly integrate with Google Analytics and other Google tools, allowing for enhanced tracking and insights into customer behaviour.

- Local Targeting: Google Ads allows you to target specific geographical areas, making it an excellent choice for local businesses looking to attract nearby customers.